You will want targeted traffic whether you’re running a site or you’re running some other business on the internet. And the best way to do that is to optimize your site for the search engines. If you are good at your SEO, you will find that you not only get the traffic you want but your conversion rate will increase, too. If you aren’t sure how to go about SEO, then read on and you’ll learn what not to do so that you can increase your chances for success.
Your site should be appealing to the search engines, not pushed out completely. That is why it’s necessary to understand what you shouldn’t do so that you can succeed. So read on and don’t make these mistakes if you want quality traffic flooding to your website.
Flash Heavy Website
You will want to stay away from the first SEO mistake and that’s to stay away from too much flash. Sure, flash will wow some viewers, but where SEO is concerned it really doesn’t help. Many website owners try to make their site more impressive and appealing by adding a flash page, which obviously cannot be read by the search engines and therefore cannot be crawled.
Search engine spiders are looking for content and they’ll go elsewhere if they don’t find any. It’s the only way to achieve a higher place in the searches. You can still have your flash as long as you use text also so that the search engines can find your site. Remember, the more text you have, the better it is.
Poor Internal Linking
Internal linking is one of the most overlooked SEO strategies most people. Your internal linking structure is one more of the few SEO factors that you completely control. Not only will your web pages rank higher, which results in more traffic but you will make your site more user friendly to its visitors. Your linking strategy can be your secret weapon that shoots you past your competition because most of them aren’t utilizing it. This SEO tactic will make everyone happy; you, the search engines, and your visitors. And what makes it so great is that these are permanent results, not temporary. A perfect example of a good internal linking structure is Wikipedia; notice how they have all of these links that send you to a page with a similar topic?
In order for your web pages to rank high you must start formatting your content in a certain way. Another basic SEO strategy is to present the search engines with content that answers the questions of what a searcher is looking for and to format it in a predetermined way. Bad content will not rank well in the major search engines. The norm is to include 3-5 keywords with every 100 words of content and each piece of content shouldn’t be less than 300 words long. Also, include your keyword once in the post’s title. Too many keywords in your content will get your site penalized.
If you have been looking for a long term traffic solution that doesn’t cost you anything then look no further than search engine optimization. However, you have to be patient in your approach and improve day by day to reach an optimum level. SEO is not difficult at all, the most successful SEO marketers stick to the fundamentals. This is so simple: find out what the search engines want and give it to them, master that and SEO will be a breeze.