If you are really serious about taking your Internet marketing to the next level, then you need to know how to be effective with copywriting. Successfully written web content is not only interesting to the reader, but results in sales or leads for you.
Copywriting and search engine optimization actually go hand in hand, believe it or not. By exercising SEO techniques when you write your sales copy, you’ll be able to ensure that your business website will rank higher on search engines. Many beginners are overwhelmed by the notion of optimizing all of their content with the right keywords; it can be difficult to focus both on keyword density and making the content sound natural. In this article, we’ll cover a few SEO tips that can help you create content that is interesting and easy to read but has just the right keywords to ensure a high page ranking on the search engines.
Foremost, if you are in the stages of fine-tuning your website for SEO, then you better be sure that certain keywords are placed in title, tags, and the description. You may have heard the suggestion that you should have your key phrase or keyword in the domain name as well, but if you look closely at the results of a search, you’ll see that there’s little evidence to support this idea. Keyword placement is the most important factor as it is the factor that will determine the positions search engines place your website in relation to other sites with the same or similar keywords. Keyword placement in your content does not have to be a complicated or copious process to succeed. Choose only three primary keywords that best describe your website or your products and make sure these keywords occur in roughly 5% of all site content. Initial market research is a vital component of your marketing since getting the attention of search engines takes some work. If you know what keywords will work before you start writing, you’ll have some very powerful content for your site.
Understanding Your Audience
It is important to know what the target for your site is, or what you want its focus to be. In other words, before you even begin writing your copy, you need to know who you’re target audience is. Once you understand what your audience wants, finding the right keywords and phrases will be much easier. Now that you know who your target audience is, what your web content is about, and have selected two to three main keywords, you are ready to write. If you’re writing about Search Engine Optimization, for example, you don’t want to choose keywords that have to do with dog food. You also need to have enough SEO copy so that the search engines can find you. This includes your main web page as well as other sections of you web site. Search engines often want to see text that is between 300 to 500 words on page to analyze the keyword relevance.
Don’t overdo it though! Too much is almost as bad as too little. Don’t saturate your articles with the keywords. That is a common blunder in SEO copywriting. There are people who regard good keyword density as the best tool for getting results. However, you reach a point of diminishing returns when you go overboard and flood the article with keywords. The results is text that doesn’t read with authentic voice and its readability is severely compromised. In addition to this, search engines may consider you to be a spam website and drop you in their rankings.